Audience Segmentation Cloudlet
Easily define audiences and quickly split visitor traffic for A/B and multivariate testing while taking advantage of the web performance and security of your Akamai CDN.
Perform a traffic split with cookies for A/B testing with session stickiness
A/B and multivariate testing is an important practice that informs the optimization of the web experience that you design and deliver for your customers. Identifying unique criteria and hand-coding visitor audience segments at the data center can be labor intensive, complicated, and error prone. When attempting to split visitor segments for A/B testing while also leveraging a CDN for performance and security, it becomes difficult to maintain control over defined visitor audiences without making compromises that can be detrimental to performance and the overall user experience. What good is your A/B test data if it is tainted by slow page loads that lead to abandonment?
BUSINESS BENEFIT
- Save time on custom traffic splits for A/B testing with pre-built functionality.
- Simplify segmentation and cookie assignment for various online audiences.
- Retain cacheability of content and gain the web performance and scale of Akamai.
- Offload test administration to operations staff with policy manager or the {OPEN} API.
- Easily manage many audiences on an ongoing basis.
- Support a large number of simultaneous audience segments.
Audience Segmentation Cloudlet
cloud-based tool to select various audience criteria and control cookie duration
Audience Segmentation provides a cloud-based tool to select various audience criteria and control cookie duration using the scale and performance of the Akamai Edge to segment your visitors. You can save time and money on custom development, gain operational agility, and avoid website performance degradation by retaining the full advantage of your Akamai CDN.
USEFUL FOR
- A/B or multivariate testing of the content, features, or design of your website or application.
- Tailoring web experiences by delivering various versions of content to numerous audiences based on several customizable match conditions.
- Splitting traffic to various origins with simplified segmentation and cookie assignment for stickiness.
User Interface
Cloudlets are self-provisioned and self-configured via Luna Property Manager and Cloudlets Policy Manager. You can also manage Cloudlets functionality via included API.
How it Works
Unlike the do-it-yourself approach or solely relying on a third party vendor, The Audience Segmentation Cloudlet eliminates the need to design and hand-code audience match criteria at the server or load balancer and allows for full content cacheability and acceleration on the Akamai Intelligent Platform
- Built-in Speed – segmentation of visitor groups happens at an Akamai Edge server close to the end user, eliminating a round-trip to your data center and any associated negative website performance impact.
- Audience Management – maintain an accurate test population over time with less complexity. The Cloudlet will segment your visitors and set a cookie to maintain stickiness for the desired duration.
- Multi-Test Setup – set up and manage up to 50 web experiences for A/B testing with less complexity.
- Cloudlets Policy Manager – an intuitive rules-based user interface that allows you to quickly design and activate policies within minutes.
