Identity Cloud
Create seamless, personalized customer experiences without compromising security.
Identity Cloud delivers large-scale consumer onboarding, customizable workflowS
Digital-native consumers expect seamless online brand experiences that are personalized, secure, and private. Akamai’s customer identity and access management (CIAM) solution, Identity Cloud, provides fast-to-deploy single sign-on (SSO), registration, and authentication. It enables regulatorycompliant consent and preference management on a flexible platform that scales across use cases, regions, and regulations, and supports millions of users. The choice of many of the largest brands across the globe, Identity Cloud delivers large-scale consumer onboarding, customizable workflows to support the widest application experiences, and a highly performant cloud-native infrastructure to intelligently accommodate spikes in usage. Accompanied by a full set of marketing and IT analytics dashboards and integrations with all major MarTech solutions, Identity Cloud is the CIAM choice of high-volume consumer brands
Built on the Akamai Intelligent Edge Platform, Identity Cloud delivers secure and scalable CIAM for large consumerfacing brands. Identity Cloud offers API- and SDK-based implementations to support a broad variety of fully customized and fast-to-market use cases.
As a cloud-native, pure software as a service (SaaS) solution, Identity Cloud is designed to intelligently scale to ensure that customer registration, authentication, and SSO functions are always available and perform with the lowest latency. Flexible data schemas and workflows can support almost any consumer-facing use case. From its origin, Akamai’s identity platform has been architected to give global brands and their customers the data governance and availability that they require. Simply put, Identity Cloud enables seamless, secure, and scalable customer experiences.
BENEFITS
- Improve customer onboarding with fast-to-market registration and authentication — including SSO and social login options — and complete insights into visitor login actions
- Scale to a multitude of users and use cases with a cloud-native, global architecture built with the data-schema and cloud storage capabilities to handle complex use cases and millions of consumer identities
- Support data compliance and security with regulation-compliant consumer-facing data controls and the data protections of the Akamai Intelligent Edge Platform
- Expand customer visibility across your organization with real-time registration and authentication, activity data monitoring, and the ability to segment activity data across regions and custom segments
- Deploy customized user experiences with an API-first implementation and flexible data schemas designed to accommodate complex integrations and personalized user experiences.
- Minimize customer identity security risks by utilizing SDKbased deployments to house your registration, authentication, and customer data management within the safeguards of the Akamai Intelligent Edge Platform
“[Akamai Identity Cloud] is mature and highly scalable, and should be seriously considered by organizations that need high availability, GDPR-compliant consent management, and comprehensive marketing analytics features. ”
— KuppingerCole
Identity Cloud easily integrates into your identity infrastructure
Centralizing consumer identity management
Identity Cloud easily integrates into your identity infrastructure, giving your organization a central and flexible solution for managing high volumes of customer user identities. Identity Cloud’s highly flexible schemas can accommodate the needs of your developers and marketing teams. Identity Cloud can act as the central master data management (MDM) for your organization or readily integrate with preexisting data management, sales, and marketing automation systems.
Delivering reliable, compliant consumer experiences
Customer onboarding needs to be possible anytime, all the time. Identity Cloud offers unparalleled uptimes, and its global data footprint and intelligent scaling are designed to ensure that sudden increases in traffic will not result in decreased performance. Our flexible data schemas allow you to share your customers’ data with other systems and marketing automation platforms in adherence with data protection regulations.
Collecting consumer data is easy
Collecting consumer data is easy
Doing so in the new age of global privacy regulations is significantly more challenging. The EU’s General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), Canadian Personal Information Protection and Electronic Documents Act (PIPEDA), and other regional consumer data regulations place the onus firmly on brands to track and understand the data they collect and to provide privacy management options directly to consumers.
Identity Cloud allows progressive profile building and customer-facing consent and preference management, turning these new regulations into opportunities to build trusted relationships with your customers that ultimately result in higher brand loyalty and better business.
